In the fast-paced world of telecommunications, “status quo” is often a warning sign. We recently sat down with a major service provider who was feeling the “innovation chill” from their current fax vendor. Their story is one we hear often: a provider pulls features, support tickets are met with “the product is as-is,” and the technology has reached a dead end.
If you are a service provider managing a fax ecosystem, here are three key takeaways from our latest discovery sessions on how to move from a legacy “cost center” to a modern, profitable fax solution.
1. The End of the “Per-Page” Tax
Most legacy fax solutions charge by the page or by the minute. For high-volume users, this makes billing unpredictable and expensive. During our demo, we showcased a shift in thinking: from user-based to port-based pricing.
- For Virtual Users: A flat monthly fee ($2/user) allows for unlimited faxing via email or portal without worrying about page counts.
- For Physical Machines: A dedicated port charge ($6/port) keeps analog machines alive without the traditional per-page overhead.
By removing the per-page model, service providers can finally offer a predictable, scalable solution to their end users while protecting their own margins.
2. Integration Without Sacrifice (API & SBC)
A common concern for large providers is losing control of their front end or their carrier relationships. A modern fax platform shouldn’t force you to port numbers away or lock you into a proprietary carrier.
Our platform operates as a true white-label engine. You maintain your existing carrier relationships while leveraging a secure, standards-based interconnection layer designed to work with leading SIP providers.
Combined with a robust API stack, service providers can pull fax data, status reports, and usage metrics directly into their own branded dashboards. You own the customer experience; we handle the underlying infrastructure that makes it reliable and scalable.
3. Solving the HIPAA & Security Gap
Security was a major “must-have” in our recent demo. Many legacy providers offer faxing as an afterthought, lacking the granular security required for healthcare or legal clients.
We’ve solved this through Secure Fax Mode. On the inbound side, faxes can be set to require password authentication for retrieval. This ensures that even if a fax hits a shared inbox, only the authorized recipient can view the document. It’s a simple, powerful way to bring HIPAA-ready compliance to your fax offering.
4. Hardware That Actually Works
The “Golden ATA” isn’t just a gimmick—it’s a response to the notorious unreliability of faxing over T.38 and VoIP. By using dedicated, pre-configured ATAs that support remote reboots and real-time port monitoring, service providers can troubleshoot issues before the customer even picks up the phone.
The Bottom Line
Faxing shouldn’t be a static product. It should be a secure, white-labeled, and profitable part of your technology stack. If your current provider tells you their product is “as-is,” it might be time to look for a partner that is built by service providers, for service providers.
Contact us today for a free demo! Call 716-714-8016 or rperez@faxedge.com.
